The TyK Project was created to address modern day stereotypes of women. Frustrated with being pegged as either mechanically savvy but asexual, or cute but inept with with their bikes, the PinUps showcase the dual nature that women cyclists embody.
The ladies of TyK are everyday cyclists. They are not models. These women ride the streets of Chicago for a living, for transportation, or just for fun. But once in the photo studio, they’re given a chance to show off their femininity.
The proceeds from the TyK Project go directly to the Chicago Women’s Health Center (CWHC). Providing health care and health education to women in Chicago, they have long filled a gap in the US health care system. TyK is proud to give CWHC a leg up.
TyK has also teamed up with Sadie Hawkins for the Chicago Sadie Hawkin’s Style Ride a benefit for the Chicago Womens Health Centre.
More info on the ladies. More info on the shoot and TyK.
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