Our Mission is simple. Deliver one consistent message using one million cars so that millions of drivers will get the message….. “Bicycles Allowed Use of Full Lane, Change To Pass”.
Everything has its begining. For me it was sitting in my car, in traffic, reflecting on the mornings ride. I had been yelled at to get off the road, a drink thrown at me and missed by inches by another driver trying to “teach me a lesson”. “Get off the road” they say. Quite a lot to think about as I’m stuck in traffic reading window stickers and bumber stickers advertising everything from our president to Billy Bobs favorite motor oil.
I don’t care about Billy Bobs favorite motor oil but I still remember it. What I care about is letting everyone who drives a vehicle know that bicycles are allowed to use the full lane and if a cyclist is in the lane for their own good then the driver must change lanes to pass. So I did some research and come to find out window and bumper stickers are one of the most effective forms of advertisements that reach DRIVERS. People behind the wheel while they are driving. They are right up there with the effectiveness of billboards when related to drivers. So what if we had 1,000,000 cars with Bicycles Allowed Use Of Full Lane Change Lanes To Pass window and bumper stickers driving around all day?
The statistics showed that the message would be read by millions and millions of drivers. That my friends will get drivers thinking about the law. Are there a million bicyclists that care about getting the word out? I think so and we’re going to find out. I challenge YOU to make a difference. Join The Million Car Challenge Campaign and help us put the law in front of drivers as they are driving. Join us in our campaign to spread the word. Bicycles Allowed Use Of Full Lane. Change Lanes To Pass.