
Take a look at Pedaling.tv, a series of webisodes exploring the intersection of food and cycling. Interesting.. the first episode follows a “fixie crew” around NYC on their culinary adventures. Pretty straightforward branding push here.. Specialized bikes and Whole Foods are featured prominently.
What do you guys think of Pedaling?
BSNYC has a hilarious review here.




















4 responses so far ↓
1 The Snapnificent // Jan 14, 2010 at 5:27 pm
Hmmm, interesting concept but the people seem like major lamos. They must live in Park Slope
2 Mr. Mako Drip // Jan 15, 2010 at 1:55 pm
This is all absolutely hilarious.
The old addage of “only in America” comes to mind primarily, about the whole concept and the investigation of it by BSNYC.
I’ve been laughing fairly hard and I think I will laugh harder once I join all the necessary cables of metaphysical understanding of where this is all going and how long it has been taking to get to its present state of body.
By the way, I wanna ride my fixie – which has a free-wheel -with hot chicks in Sydney.
If you girls need an avante-garde pacemaker or a rear-scout on your next ride around Sydney than let me know through this site and I’ll tag along to protect you or take the lead and absorb the chaos by pointing-out said elements of it.
Just call for Mr. Mako Drip Freightliner.
P.S. Love chicks on all bikes, especially fixies, and will always watch out for them on the streets in a gentlemanly manner.
3 wen // Jan 19, 2010 at 9:17 am
lol,+it’s+a+joke.
4 Marie - New York City // Jan 20, 2010 at 4:24 am
Ha ha, the BSNY review is hilarious. A $250 hot dog!
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